AIMEE THE LABEL

WHAT DOES AIMEE THE LABEL STAND FOR?

Aímée the Label stands for timeless, modern fashion with a focus on high-quality basics and trendy pieces. About 60% of the collection consists of versatile basics, while 40% includes more fashionable and seasonal items with unique prints and cuts. The details set Aímée apart, making it suitable for many occasions.

WHO IS AIMEE?

Founded in 2019 by Suzanne Schaffer, who has been involved in fashion since the age of 17, working with brands like Essentiel Antwerp, Just in Case, and Stella Nova. The name “Aímée” is inspired by her daughters, Juliëtte and Isabella.

LOOK & FEEL

The brand is known for timeless, vibrant, and high-quality clothing that can be combined in many ways. Colorful accessories help create fresh, long-lasting outfits.

SLOW FASHION

Aímée emphasizes using natural materials and designs that endure. Their slow fashion philosophy means you’ll get compliments on pieces you’ve owned for years, like a white linen blouse or a maxi dress that remains stylish season after season.

Presentation of the collections in the showroom

Presentation of the spring collection: every August

Presentation of the autumn collection: every February

Appointments: Appointment by phone 044 772 15 45 or info@nullcustommade.ch